Your Diamond IQ Starts Here
Your Guide to Understanding the Brilliance, Quality, and Craft of Diamonds.
The 4 Pillars of Diamond Perfection
Learn What Makes a Diamond Truly Brilliant and Valuable.
Color
Measures how colorless a diamond is.
Diamonds are graded on a scale from D (colorless) to Z (noticeable yellow or brown tint). Colorless diamonds are rarer and more valuable, while slightly tinted stones can offer great value without compromising visual appeal.
Tip: In lab-grown diamonds, even near-colorless grades (G-H) look stunning.
Clarity
Refers to the presence of inclusions or flaws.
Clarity refers to the presence of internal (inclusions) or external (blemishes) imperfections. Most diamonds have some flaws, but many are microscopic and invisible to the naked eye. The fewer the inclusions, the rarer and more valuable the diamond.
Clarity Grades: FL (Flawless) to I3 (Included)
Cut
Defines how well a diamond reflects light.
The cut of a diamond refers to how well it has been shaped and faceted — not its shape (like round or oval). A well-cut diamond reflects light beautifully, creating exceptional brilliance, fire, and sparkle. Even with perfect clarity and color, a poorly cut diamond will appear dull.
Types of Cuts: Excellent, Very Good, Good, Fair, Poor
Carat
Indicates the diamond’s weight, not size.
Carat measures a diamond's weight, not its size. One carat equals 200 milligrams. Bigger diamonds are rarer and more expensive, but a well-cut smaller diamond can look just as stunning and offer better value.
Pro Tip: Focus on overall quality, not just carat weight.
Popular Diamond Shapes
Unveil the Allure of Iconic Diamond Shapes.
Round
The most popular and brilliant shape, ideal for maximum sparkle.
Cushion
A soft, romantic blend of round and square with pillow-like curves.
Pear
A teardrop shape that blends tradition and uniqueness.
Oval
Elegant and elongating, creates the illusion of longer fingers.
Princess
Modern and edgy with sharp corners, known for its clean, square look.
Heart
A true symbol of love, perfect for romantic expressions.
Emerald
Vintage and classy with a step-cut that shows off clarity beautifully.
Marquise
Bold and dramatic with pointed ends that make the diamond appear larger.
Radiant
Combines the brilliance of a round cut with the shape of an emerald.
Asscher
A square step-cut with art deco vibes symmetrical and stylish.
Lab-Grown vs. Natural Know the Difference
Learn how lab-grown diamonds match the brilliance of natural ones while being better for your wallet and the planet.
Natural Diamond
Lab Grown Diamond
| 🌋 Mined from deep within Earth | 🌍 Origin | 🔬 Created in modern labs |
| 🏞️ High land & water disruption | 🌱 Environmental Impact | 🌿 Eco-friendly & low-impact |
| ⚠️ Potential conflict sourcing | 🕊️ Ethical Concerns | ✅ 100% Conflict-Free |
| ✨ Identical brilliance & sparkle | 💎 Appearance | ✨ Identical brilliance & sparkle |
| 🧾 IGI / GIA Certified | 📜 Certification | 🧾 IGI / GIA Certified |
| 💸 Higher price tag | 💰 Cost | 💵 ~30–50% more affordable |
| 🕳️ Millions of years | ⏱️ Time to Create | 🧪 Just a few weeks |
Natural Diamond
| 🌍 Origin | 🌋 Mined from deep within Earth |
| 🌱 Environmental Impact | 🏞️ High land & water disruption |
| 🕊️ Ethical Concerns | ⚠️ Potential conflict sourcing |
| 💎 Appearance | ✨ Identical brilliance & sparkle |
| 📜 Certification | 🧾 IGI / GIA Certified |
| 💰 Cost | 💸 Higher price tag |
| ⏱️ Time to Create | 🕳️ Millions of years |
Lab Grown Diamond
| 🌍 Origin | 🔬 Created in modern labs |
| 🌱 Environmental Impact | 🌿 Eco-friendly & low-impact |
| 🕊️ Ethical Concerns | ✅ 100% Conflict-Free |
| 💎 Appearance | ✨ Identical brilliance & sparkle |
| 📜 Certification | 🧾 IGI / GIA Certified |
| 💰 Cost | 💵 ~30–50% more affordable |
| ⏱️ Time to Create | 🧪 Just a few weeks |